BRAND EQUlTY AND CUSTOMER PATROANGE OF ELECTRONIC PRODUCTS lN RIVERS STATE.  

2020-10-19
This determine the relationship between brand equity and customers patronage of electronic products in River state.

BRAND MANAGEMENT AND MARKETING EFFECTIVENES OF BOTTLED WATER PRODUCERS IN RIVERS STATE.  

2020-09-18
The study investigated the impact of brand management on competitiveness of selected bottled water producers in Rivers State. Six research questions were posed and six hypotheses were tested. The study ...

BRAND MODERNIZATION AND CONSUMER BUYING BEHAVIOUR OF BEVERAGES IN ILORIN METROPOLIS, KWARA STATE  

2022-08-29
Modernization is a phenomenon which has been receiving little attention in Nigeria marketing environment. This therefore calls for concern in consumer buying decision. As a result, indigenous beverage brands have ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-22
The study examined brand positioning and customers patronage with a particular reference to fast food and restaurant in Rivers state. Primary and secondary data were used for the study and ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-16
The study examined brand positioning and customer patronage with a particular reference to fast food and restaurants in rivers state.

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,  

2019-11-11
BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,

BRAND POSITIONING STRATEGIES AND COMPETITIVENESS OF SOFT DRlNK MANUFACTURlNG FIRMS IN SOUTH-SOUTH, NIGERIA  

2021-09-01
This study explored brand positioning strategies and marketing competitiveness of soft drink manufacturing firms in south-south Nigeria, The aim of this study was to detennine the relationship between dimensions of ...

BRAND POSITIONING STRATEGIES AND COMPETITIVF:NESSOF SOFT DRINK MANUFACTURING FIRMS IN SOUTH-SOUTH, NIGERIA  

2021-06-06
The correlational research design was adopted. The population of the study consisted of 19 registered soft drink manufacturing firms in south-south Nigeria. A sample size of I 04 managers was ...

BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY  

2018-10-16
This study examines brand strategy as an effective tool for corporate identity in first bank plc,osogbo,the major objective was to investigate the effect of target auidence on corporate identity,to investigate ...

BRAND VALUE AND STUDENTS PREFERENCE OF RESTAURANTS IN IGNATIUS AJURU UNIVERSITY OF EDUCATION RUMUOLUMENI.  

2018-01-17
This study investigated brand value and student's preference of restaurants in the Ignatius Ajuru University of Education, Rumuolueni, Port Harcourt. The purpose of the study was to ascertain why students ...