GREEN MARKETING ORIENTATION AND CUSTOMER SATISFACTION OF PAINT MANUFACTURING FIRMS IN SOUTH SOUTH NIGERIA  

2021-08-08
The study found a strong positive and significant relationship between green packaging and customer satisfaction (customer preference, repeat patronage and customer loyalty). Based on these findings, it was concluded that ...

CUSTOMER RETENTION MECHANISM AND PURCHASE BERAVIOUR OF DEPOSIT MONEY BANKS IN RIVERS STATE  

2021-08-08
This study investigated the extent of relationship between customer retention mechanism and purchase behaviour of deposit money banks (DMBs) in Rivers State. The specific objectives of this study were to ...

SKILLS NEEDED BY AGRICULTURAL SCIENCE TEACHERS FOR EFFECTIVE MANAGEMENT OF SCHOOL FARM IN PUBLIC SECONDARY SCHOOLS IN RIVERS STATE  

2021-08-08
The results showed that some Agricultural Science teachers possessed planning skills while some did not possess; all Agricultural Science teachers possessed organizing, directing, control1ing and evaluating skills for effective management ...

INNOVATIVE LEADERSHIP PROCESS AND PERFORMANCE OF HOSPITALITY FIRM IN PORT HARCOURT METROPOLIS, RIVERS STA TE  

2021-08-09
the study investigatcd the relationship between innovative leaders process and performance in hospitality industry in Port Harcourt dimension of innovative leadership process such as idea creation idea evaluation and idea ...

Sensory Marketing Strategies and Customers Engagement in Fast Food Restaurants in Rivers State  

2021-08-11
This study aims at empirically examining the extent to which sensory marketing strategies relates to customers' engagement under the moderating influence of customer emotion. The problem which necessitated this study ...

HUMAN CAPITAL DEVELOPMENT AND INSTITUTIONAL PERFORMANCE OF STATE OWNED TERTIARY INSTITUTIONS IN RIVERS STATE  

2021-08-13
The study adopts both descriptive and inferential statistics in its assessment of the distributions and testing of the hypotheses. Instruments for the variables were also assessed for reliability using the ...

SERVICE FAILURE RECOVERY AND CUSTOMER LOYALTY IN NIGERIA AIRLINE INDUSTRY.  

2021-08-17
The aim of this study was to explore the relationship between service failure recovery and customer's loyalty in Nigeria airline industry A conceptual framework was developed and it indicate the ...

DIGITAL MARKETING CHANNELS AND BRAND PERFORMANCE OF DEPOSIT MONEY BANKS IN PORT HARCOURT.  

2021-08-19
This study examined the relationship between Digital Marketing Channels and Brand Performance of deposit Money Banks m Port Harcourt. The specific objectives of the study was to determine the extent ...

CONTENT MARKETING STRATEGIES AND SALES PERFORMANCE OF INDEPENDENT PETROLEUM MARKETING FIRMS IN RIVERS STATE  

2021-08-19
The respondents' responses on the extent to which price regulation relates to expansion showed that the variables are to a great extent related. The null hypothesis 1 was rejected and ...

DIGITAL SECURITY IN INITIATIVES AND CUSTOMERS ENGAGEMENT OF DEPOSIT MONEY BANKS IN SOUTH- SOUTH NIGERIA.  

2021-08-22
This study aims at evaluating the relationship between digital security initiatives and customers' engagement of deposit money banks in South-South Nigeria. The problem that called for this study was the ...