MARKET SEGMENTATION AND ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF DUFIL PRIMA FOODS LTD lN PORT HARCOURT)

DIGHIJOR FORTUNE lYEKENIMI (1970-01)
The general purpose of this study was to determine the level of relationship between multi segmentation, concentration, niche segmentation, strategies and market share, profitability, llíld market growth re.spectively of Dufil ...