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IMPACT OF SALES PROMOTION ON ORGANISATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A CASE STUDY OF 7UP (NIG) P.L.C. KANO.
USMAN SULAIMAN MUHAMMAD
(1970-01)
THIS RESEARCH WORK FOCUSES ON IMPACT OF SALES PROMOTION ON ORGANISATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A CASE STUDY OF 7UP (NIG) P.L.C. KANO.