SELF-CONCEPT, MOTIVATION AND JOB SATISFACTION OF LECTURERS IN TERTIARY INSTITUTIONS IN RIVERS STAT  

2020-06-26
In any educational system, lecturers are considered to be the pillars of society because they shoulder the responsibility of educating and training students until they become important

Sensory Marketing Strategies and Customers Engagement in Fast Food Restaurants in Rivers State  

2021-08-11
This study aims at empirically examining the extent to which sensory marketing strategies relates to customers' engagement under the moderating influence of customer emotion. The problem which necessitated this study ...

SERVICE BRANDING AND STUDENTS' RETENTION OF PRIVATE SCHOOLS IN RIVERS STATE  

2021-08-07
The major aim of this study is to determine the relationship between service branding and students' retention of private schools in Rivers state. The specific objectives include: i. to examine ...

SERVICE DELIVERY STRATEGIES AND CUSTOMER LOYALTY OF ONLINE RETAILING FIRMS IN RIVERS STA  

The study examined the relationship between service delivery strategies and customer loyalty of online retailing firms in Rivers State. The study adopted correlational research design and collected data via questionnaire. ...

SERVICE FAILURE RECOVERY AND CUSTOMER LOYALTY IN NIGERIA AIRLINE INDUSTRY.  

2021-08-17
The aim of this study was to explore the relationship between service failure recovery and customer's loyalty in Nigeria airline industry A conceptual framework was developed and it indicate the ...

SERVICE FAILURE RECOVERY STRATEGIES AND CUSTOMERS PATRONAGE OF ELECTRICITY DISTRIBUTIONFIRM IN SOUTH -SOUTH NIGERIA  

2019-11-11
The major aim of this study was to determine the relationship betWeell service iailufe recovery ?ea1 and customer patronage of electricity distribution firm in south - south Nigeria. The specific ...

SERVICE INNOVATION AND MARKET COMPETITIVENESS IN TELECOMMUNICATION COMPANIES IN NIGERIA.  

2020-10-19
This study examined innovation and market competiveness in the telecommunication sector in Nigeria. Nine research questions and hypotheses were put forward to address the objectives of the study. The variables ...

SERVICE QUALITY AND CUSTOMERS SATISFACTION IN HOTELS IN RIVERS STATE.  

2020-08-11
The study investigated service quality and customers satisfaction in hotels in Rivers State. Three research questions were posed and nine hypotheses were test. The study adopted survey research design. The ...

SERVICE QUALITY AND CUSTOMERS SATISFACTION OF HOTELS IN PORT HARCOURT AND ITS ENVIRONS IN RIVERS STATE.  

2020-08-19
The study investigated service quality and customers satisfaction in hotels in Rivers State. Three research questions were posed and nine hypotheses were tested. The study adopted survey research design. The ...

SERVICE QUALITY AND CUSTOMERS SATISFACTION OF HOTELS IN PORT ¦ HARCOURT AND ITS ENVIRONSlN RIVERS STATE.  

2020-08-08
SERVICE QUALITY AND CUSTOMERS SATISFACTION OF HOTELS IN PORT ¦ HARCOURT AND ITS ENVIRONSlN RIVERS STATE.