Ignatius Ajuru University of Education, PortHarcourt

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CUSTOMER ACQUISITION STRATEGIES AND BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN PORT HARCOURT.  

2021-03-16
This study investigated the relationship between customer acquisition strategies business growth of Small and Medium Scale Enterprises in Port Harcourt. The objectives of the study to determine the extent to ...

DIGHIJOR FORTUNE IYEKENIMI  

- Masters

CUSTOMER BASED TRANPARENCY AND ATTRIBUTIVE PERCEPTION 0FTELECOMMUNlCATION SUBSCRIBERS IN SOUTH SOUTH NIGERIA  

2020-08-09
CUSTOMER BASED TRANPARENCY AND ATTRIBUTIVE PERCEPTION 0FTELECOMMUNlCATION SUBSCRIBERS IN SOUTH SOUTH NIGERIA

MIYENE CHARLESTOM  

- Masters

CUSTOMER COMPLAINTS HANDLING AND BUSINESS SUCCESS OF LUXURY HOTELS IN RIVERS STATE  

2021-08-26
The result of this study would be of relevance to set of individuals or group of persons that wishes to make both personal and business related decisions. Firstly, to marketing ...

NWOGU, CECILIA UGOCHUKWU  

- Ph.D

CUSTOMER ENGAGEMENT AND MARKET PENETRATION OF BIOFUEL IN NIGERIA.  

2019-11-17
This study determined the extent to which customer engagement influence market penetration of biofuel in Nigeria. The objectives of this study ascertained the extent to which customer engagement involvement and ...

ALIMEZIA CHRIS-NATH MARCUS  

- Masters

CUSTOMER ENGAGEMENT STRATEGIES ANO ORGANIZATIONAL GROWTH OF' SELECTED FAST FOOD .FIRMS IN PORT HARCOURT  

20199-09-09
The objectives were to Specifically, the study was guided by the following objectives; to determine the impact of effective communication on customer patronage, to examine the effect of value creation ...

NEEKA, STEACY LEZOR  

- Masters

CUSTOMER EXPERIENCE MANAGEMENT AND LOYALTY IN THE COMMUNICATION INDUSTRY IN NIGERIA.  

2020-09-21
The study employed the correlation survey research design were collected. from primary and secondary sources. The study population consisted of 213 managers and marketing personnel of the four (4) telecommunication ...

EKUBO MAUDLINEPAC BUNA  

- Masters

CUSTOMER EXPERIENCE MANAGEMENT AND LOYALTY IN THE COMMUNICATION INDUSTRY lN NIGERIA.  

2020-09-11
This study investigated the relationship between customers experience management and loyalty in the telecommunication industry in rivers state.

EKlJBO, MAUDLINEPAC BUNA  

- NCE

CUSTOMER EXPERIENCE MANAGEMENT AND LOYALTYIN TID? COMMUNICATION INDUSTRY lN NIGERIA  

2020-09-09
CUSTOMER EXPERIENCE MANAGEMENT AND LOYALTYIN TID? COMMUNICATION INDUSTRY lN NIGERIA

EKlJBO, MAUDLINEPAC BUNA  

- Masters

CUSTOMER RELATIONSIDP MANAGEMENT AND CUSTOMER LOYALTY IN THE BANKING INDUSTRY  

2018-01-01
The study focused on customer relationship management and customer loyalty. It covered the study variables such as the dimensions of customer relationship management (interaction management, relationship development, service quality and ...

OVUAH BEATRICE  

- Masters

CUSTOMER RETENTION MECHANISM AND PURCHASE BERAVIOUR OF DEPOSIT MONEY BANKS IN RIVERS STATE  

2021-08-08
This study investigated the extent of relationship between customer retention mechanism and purchase behaviour of deposit money banks (DMBs) in Rivers State. The specific objectives of this study were to ...

AFFEN, MIEBI PATIENCE  

- Ph.D