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Kenule Saro Wiwa Polytechnic, Bori

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ADVERTISING COPY INFLUENCE ON CONSUMER'S MESSAGE RECALL (A CASE STUDY OF MTN PRINT ADVERTISINGIN BORI METROPOLIS)  

2021-10-22
This research investigated the advertisement copy influence on consumer message recall. A study of MTN print advertisement in Bori metropolis.

HENRIETTA PETERSON IBIFURO  

- HND

ADVERTISING COPY INFLUENCE ON CONSUMER'S MESSAGE RECALL (A CASE STUDY OF MTN PRINT ADVERTISINGIN BORI METROPOLIS)  

2021-10-22
This research investigated the advertisement copy influence on consumer message recall. A study of MTN print advertisement in Bori metropolis.

HENRIETTA PETERSON IBIFURO  

- HND

ADVERTISING COPY INFLUENCE ON CONSUMER'S MESSAGE RECALL (A CASE STUDY OF MTN PRINT ADVERTISING IN BORI METROPOLIS)  

2021-10-23
This research investigated the advertisement copy influence on consumer message recall - A study of MTN print advertisement in Bori metropolis.

HENRIETTA PETERSON IBIFURO  

- OND

ADVERTISING COPY INFLUENCE ON CONSUMER'S MESSAGE RECALL (A CASE STUDY OF MTN PRINT ADVERTISING IN BORI METROPOLIS)  

2021-10-27
This research investigated the advertisement copy influence on consumer message recall - A study of MTN print advertisement in Bori metropolis. A simple random sampling was used for data collection.

HENRIETTA PETERSON IBIFURO  

- HND