INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER'S BUYING HABITS OF TROPHY LAGER BEER IN NIGERIA (A CASE OF YOUTHS IN IFE CENTRAL LOCAL GOVERNMENT, OSUN STATE)  

2017-09-26
The research assesses the Influence of television advertising on consumer's buying habits of Trophy Lager Beer in Nigeria (a case of youths in lfe Central Local Government, Osun State). The ...