THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON MARKETING PERFORMANCE IN THE GROWTH OF FINANCIAL SERVICES INSTITUTION; A CASE STUDY OF ACCESS BANK PLC, KANO STATE.  

2019-04-04
THIS PROJECT IS FOCUSED ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON MARKETING PERFORMANCE IN THE GROWTH OF FINANCIAL SERVICES INSTITUTION; A CASE STUDY OF ACCESS BANK PLC, KANO STATE.