IMPACT OF SALES PROMOTION ON ORGANISATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A CASE STUDY OF 7UP (NIG) P.L.C. KANO.  

2015-01-01
THIS RESEARCH WORK FOCUSES ON IMPACT OF SALES PROMOTION ON ORGANISATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A CASE STUDY OF 7UP (NIG) P.L.C. KANO.