Ahmadu Bello University Zaria

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ASSESSMENT OF INFLUENCE OF CONSUMER INFORMATION AWARENESS ON HOMEMAKERS' DECISION MAKING IN SELECTING FAMILY GOODS AND SERVICES IN SOUTH-EAST, NIGERIA  

2017-12-28
The study investigated the influence of awareness of consumer information on homemakers‟ utilization in decision making for selecting family goods and services in South-East of Nigeria. The specific objectives were ...

Josephine Ifeyinwa EKEH  

- Phd