AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)  

2022-10-10
The major aim of this study is to examine audience perception on imprinted logo as a tool for below-the-line medium of advertisement.

AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)  

0459-02-01
Advertising may be categorized in a variety of ways, including by style, target audience, geographical scope, medium or purpose.