IMPACT OF CELEBRITY ENDORSEMENT ON TELECOMMUNICATION SUBSCRIBERS (A STUDY OF GABRIEL AFOLAYAN AIRTEL ADVERT)  

2020-12-12
Celebrities are involved in endorsing various activities since the eighteenth century. With each day passing, the number of celebrities involved in endorsing products and services also increases.

IMPACT OF CELEBRITY ENDORSEMENT ON TELECOMMUNICATION SUBSCRBERS (A STUDY OF GABRIEL AFOLAYAN AIRTEL ADVERT)  

2020-12-12
In Advertising, endorsement usually involves a written or spoken statement by a public or sometimes private individual promoting the qualities of a particular brand or product.