IMPACT OF ENTREPRENEURIAL MARKETING ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN THE NORTH CENTRAL, NIGERIA  

2021-01-12
Dynamic natures of marketing environment and tough competition among small scale business owners/managers make traditional marketing concept alone not enough to gain competitive advantage for a firm. Entrepreneurial marketing is ...

IMPACT OF ENTREPRENEURIAL MARKETING ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN THE NORTH CENTRAL, NIGERIA  

2021-01-19
Dynamic natures of marketing environment and tough competition among small scale business owners/managers make traditional marketing concept alone not enough to gain competitive advantage for a firm. Entrepreneurial marketing is ...

IMPACT OF ENTREPRENEURIAL MARKETING ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN THE NORTH CENTRAL, NIGERIA  

2021-01-06
Dynamic natures of marketing environment and tough competition among small scale business owners/managers make traditional marketing concept alone not enough to gain competitive advantage for a firm. Entrepreneurial marketing is ...