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Influence of celebrity endorsement on KWASU Undergraduates’ patronage of MTN products and services
2020-10-30
Over the last few years, the extensive use of endorsing celebrities as a means of
advertising strategy has multiplied significantly. Celebrities are being used to
promote different types of products ...
SUCCESS TOFUNMI LAWAL
- Masters
Influence of celebrity endorsement on KWASU Undergraduates’ patronage of MTN products and services
2020-10-30
Over the last few years, the extensive use of endorsing celebrities as a means of
advertising strategy has multiplied significantly. Celebrities are being used to
promote different types of products ...
SUCCESS TOFUNMI LAWAL
- Masters