IMPACT OF PROMOTION AND MARKETING COST ON THE PROFITABILITY OF QUOTED BREWERIES FIRMS IN NIGERIA  

2019-06-21
Changes in the business environment occasioned by technological innovation, globalization, strengthening power of customers, convergence of diverse industries and disintermediation has led to increased market competition. In order to succeed ...

THE IMPACT OF TOTAL QUALITY MANAGEMENT ON ORGANIZATIONAL PRODUCTIVITY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)  

2017-12-23
This study is an attempt to examine the Impact of Total Quality Management (TQM) on organizational productivity, A Case Study of Nigeria Bottling Company Plc. The research further focuses on ...

EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY OF A SELECTED MOBILE PHONE COMPANIES IN NASARAWA STATE  

2021-04-28
Effect ofrelationship marketing on customer loyalty ofSelected Mobile Phone Companies in Nasarawa state using service quality, price value, brand image, and switching cost as measures to customer loyalty in telecommunication ...

EFFECT OF MANUFACTURING SMEs ATTRIBUTES ON DEPOSIT MONEY BANKS’ LENDING IN NIGERIA  

2021-04-25
The performance of SMEs manufacturing firms in Nigeria has been a growing concern in recent times inspite of the huge attempt by financial institution to support their activities. Despite significant ...

FEDERALISM AND THE POLITICS OF RESOURCE CONTROL IN NIGERIA, 1999-2018  

2020-01-28
Resource control and true federalism have remained two contentious and destabilizing factor in the Nigerian body polity. They have been in the front burner of the national discourse since the ...

IMPACT OF CAPITAL MARKET PERFORMANCE INDICATORS ON ECONOMIC GROWTH IN NIGERIA  

2018-10-27
This study examines the impact of capital market performance indicators on economic growth of Nigeria for the period 2006-2017. Economic growth was proxies by gross domestic product while capital market ...

APPRAISING GENDER IMAGING OF FEMALE ROLES IN SELECTED NOLLYWOOD FILMS  

2021-07-03
The media is one of the strongest means of communication as it informs, educates and entertains. Film however as an arm of the media is seen as the mirror of ...

GENETIC ANALYSIS OF DUAL PURPOSE TRAITS IN SOYBEAN (Glycine max (L.)Merril)  

2019-11-28
Soybean genotypes TGX1448-2E and TGX1987-62F were evaluated in complete randomised block design with three replications Data were collected on plant height, days to first flower, number of primary branches, pod ...

DETERMINANTS OF PROFITABILITY OF LISTED MICROFINANCE BANKS IN NIGERIA  

2021-04-16
The study examined the determinants of microfinance banks profitability in Nigeria from 2011 to 2018. Determinant in the study is proxied by managerial ownership, firm age, firm size and non-performing ...

EFFECTS OF AUDIT COMMITTEE CHARACTERISTICS ON EARNINGS QUALITY OF LISTED CEMENT FIRMS IN NIGERIA  

2018-05-02
This study examines the effect of audit committee characteristics on earnings quality of listed cement firms in Nigeria for the period of 2006 to 2015. This study adopts ex-post facto ...