THE INFLUENCE OF ADVERTISING STRATEGIES AND PATRONAGE OF THE HOSPITALITY INDUSTRY IN ETI-OSA, LAGOS STATE, NIGERIA.  

2024-10-15
This study cxp/t?re the p'aWlfcacc ofadvertising strategies-televisln,radio, t7?7# billboard advertisillg--nnhotelpatronage l? Eti-osa, Lagos State, Nigeria. Therp-f/zlttr-1? objective is to exl/pfpe how e-s'e advertising ?/leJ/'//??1,& affect eonsttmer decision-makingpl-oces'ses, brand awareness, tznJ ...

THE INFLUENCE OF ADVERTISING STRATEGIES AND PATRONAGE OF THE HOSPITALITY INDUSTRY IN ETI-OSA, LAGOS STATE, NIGERIA  

2024-10-01
This study explores the influence of advertising strategies—television, radio, and billboard advertising—on hotel patronage in Eti-Osa, Lagos State, Nigeria. The primary objective is to examine how these advertising mediums affect ...